Late Thursday, amid swirling speculation concerning the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.
Even though CNN is certainly not a impeccable news source, her statement rang true to many. It is one of the organizations where one can locate reality-based and mostly reliable reporting – particularly during fast-moving events such as the one unfolding in the vicinity of a New Hampshire storage facility.
An Uncertain Situation During a Corporate Battle
But the news network, now four and a half decades old, finds itself in a vulnerable position as two massive media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the future of CNN has become part of a high-stakes game of corporate ownership, not as a question of what serves the news-consuming public.
“This is yet another example of the deep structural problems with roots in decades of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a financial tale with key players as the protagonists, but there is very little discussion of the public interest,” Pickard said.
The Additional Element: The Former President
The network's predicament is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his main “fake news” adversary.
Think back to the cries of “CNN sucks!” at his rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now says that CNN needs new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
There is a basis to prefer that company more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
A Possibility of Continued Uncertainty
It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for a future sale. The cycle continues.
In the view of Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.
“Both acquisition attempts would be bad for the country, and both should be contested by anti-trust authorities,” Wu argued.
The Core Issue and a Potential Solution
Whatever happens in this situation, the larger issue persists.
“The present media landscape is a profoundly system hostile to democracy, but we ought not succumb to a sense of powerlessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can fix it.
Is this likely in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Overhaul is highly improbable now, but that doesn’t mean it will not happen in the future.
Measures that strengthen independent news organizations, bolster local journalism, fund public media, and prevent the concentration of media power in too few hands are achievable – they are necessary for a robust democracy.
In the world of media ownership, bigger isn’t better. And news organizations like CNN cannot be tools in the most recent acquisition battle.